About Brightway

Established in 2008, Brightway is proud to be one of the fastest-growing insurance agency systems in the United States. With over 350 franchises spanning 35+ states and an impressive $1.3 billion in annual premiums, we rank among the nation’s largest privately owned property and casualty insurance distribution companies. We support our agency owners with comprehensive back-office services, marketing resources, and continuous learning and development.

We are embarking on the next stage of our customer-centric growth, driven by innovation from our talented associates and the application of cutting-edge technologies. This growth has opened doors for creative thinkers who thrive in a diverse and collaborative culture. As a Brightway team member, you'll engage in exciting projects that are reshaping the industry, working alongside a dedicated team committed to delivering exceptional customer service and safeguarding our clients' most valuable assets.

Position Overview

As a Franchise Development Specialist, you will play a critical role in supporting and driving the growth of our organization through outbound prospecting engagement, direct B2B sales and organic lead development. You will be responsible for identifying and cultivating relationships with key organizational team stakeholders to understand their needs and deliver positive solutions and outcomes. This role requires a dynamic individual with a demonstrated skill set in working collaboratively with stakeholders externally/Internally to achieve mutually beneficial outcomes.

Job Responsibilities

• Initiate and execute outbound prospecting and communication strategies, with a focus on captive agents and IA agent producers/owners, as well as producers in targeted geographic areas.
• Identify and re-engage current dormant prospect opportunities, providing timely disposition of timing considerations, focusing on states where we have a stronger market alignment and a deep understanding of the market dynamics.
• Utilize technology to streamline sales processes. While experience with Salesforce, Salesloft, LinkedIn or Outreach is desired, a tech-savvy mindset is essential.
• Work in collaboration with Franchise Sales leadership and producers on Team aligned with
• Demonstrate the ability to convert prospects into “live” opportunities for franchise sales producers leading to sale of new contract as a BWI Agency owner.
• Demonstrate the ability that shows strong deliverables on assigned financial objectives with expected outcomes.
• Demonstrate the ability to learn and apply the BWI value proposition, organization and supporting shared services and teams that will have a direct impact to conversations with prospects that generates and leads to opportunities to secure new contracts.
• Demonstrate strong phone communication skills and a high level of comfort in making 50-75 outbound calls daily to industry professionals, engaging in both cold and warm outreach.

Skills, Licenses, Certifications

• Technologically adept and highly adaptable to evolving technologies, ensuring a professional and forward-thinking approach to sales strategies.
• Familiarity with LinkedIn, Salesforce, Salesloft, or Outreach is advantageous, underscoring a commitment to staying at the forefront of industry tools and platforms.
• Can demonstrate Brightway values of Smart, Accountable and Trustworthy.

Education and Experience

• Bachelor's degree (B.S./B.A.) required, showcasing a strong educational foundation.
• 1-4 years of proven experience in outbound, direct B2B sales, demonstrating a track record of successful lead and prospect outbound development and conversion of sales.
• Demonstrated ability to navigate complex sales cycles and deliver tailored, sophisticated solutions (BWI Model offerings) that align with the unique needs of prospects.
• Exceptional interpersonal and communication skills, with a demonstrated ability to collaborate effectively with key organizational teams and stakeholders.

Equal Employment Opportunity:
Brightway Insurance is committed to creating a diverse and inclusive workplace that values and respects the contributions of all individuals. We are an equal opportunity employer and do not discriminate based on race, color, national origin, sex, age, disability, religion, sexual orientation, gender identity, or any other characteristic protected by applicable law.

We believe that a diverse workforce is essential to our success and fosters innovation, creativity, and collaboration. We are dedicated to ensuring that our hiring, promotion, and training practices reflect this commitment. We encourage applications from individuals of all backgrounds and experiences and look forward to building a diverse team that reflects the communities we serve.