About Brightway

Established in 2008, Brightway has grown to become one of the largest privately-owned property/casualty insurance distribution companies in the U.S. with more than 350 agencies in 38 states and more than $1.4 billion in annual premiums. Brightway is a purpose and core value-driven organization. We provide a blueprint for a future-proofed life. Through our successful model, agency owners focus on protecting their clients’ most important assets through consultation, curated choice, and confidence. While Brightway focuses on our agency owners through back office, marketing support, and constant learning and development. Additionally, Brightway builds, integrates, and launches best-in-class and proprietary technology to help our agency owners better connect with clients to deepen relationships and drive success.

Scope

Brightway Insurance is seeking an entry-level UX Writer / Conversational UX Designer to craft intuitive, human-centered content and dialogue across our customer-facing experiences. From AI-powered voice and SMS bots to web chat, email notifications, and customer portal copy, you’ll shape how our brand speaks at every touchpoint.

You’ll work alongside UX designers, marketing, and engineers in cross-functional teams to help shape the voice design and content strategy for key omni-channel programs, ensuring consistency and clarity across experiences. This is a hands-on, entry-level role for someone who is curious, proactive, loves solving problems with words, and excited to grow into the field of conversational UX.

Key Responsibilities

• Design conversational flows and content for AI-driven bots (voice, SMS, chat), aligning with user needs and business goals

• Evaluating the quality of conversations with interfaces driven by generative AI

• Working closely with engineers and advising on AI system prompts

• Write and refine microcopy for Brightway’s customer portal, notifications, emails, and other digital interfaces

• Collaborate with designers, product managers, engineers, marketing, and legal to?

• ensure accurate, on-brand content

• Own and maintain voice and tone guidelines to support scalable, consistent messaging

• Test, learn, and iterate on content based on user feedback and performance metrics

• Proactively identify content gaps and opportunities to improve the end-to-end customer experience

Who You Are

• Self-driven: You take initiative and don’t wait to be told what to do

• Outcomes-oriented: You focus on progress and learning, not perfection

• Scrappy and resourceful: You make things happen with what you have

• Collaborative communicator: You’re comfortable reaching out to anyone to get clarity

• Thrives in fast-moving environments: You enjoy juggling priorities and iterating quickly

Qualifications

• 1–3 years of experience in UX writing, content design, copywriting, customer communications, or a related field

• Portfolio or samples that show how you write clearly and empathetically for digital products or users

• Familiarity with UX principles, user-centered design, or accessibility (even if informal or self-taught)

• Interest in designing for voice, chat, or AI-powered experiences — no prior experience required, just a desire to grow

• Strong writing, editing, and storytelling skills with excellent attention to detail

Bonus (but not required):

• Coursework, self-study, or projects in conversation design or AI interfaces

• Experience using tools like Figma, Miro, or chatbot platforms

Equal Employment Opportunity:
Brightway Insurance is committed to creating a diverse and inclusive workplace that values and respects the contributions of all individuals. We are an equal opportunity employer and do not discriminate based on race, color, national origin, sex, age, disability, religion, sexual orientation, gender identity, or any other characteristic protected by applicable law.

We believe that a diverse workforce is essential to our success and fosters innovation, creativity, and collaboration. We are dedicated to ensuring that our hiring, promotion, and training practices reflect this commitment. We encourage applications from individuals of all backgrounds and experiences and look forward to building a diverse team that reflects the communities we serve.