About Brightway

Established in 2008, Brightway has grown to become one of the largest privately-owned property/casualty insurance distribution companies in the U.S. with more than 350 agencies in 38 states and more than $1.4 billion in annual premiums. Brightway is a purpose and core value-driven organization. We provide a blueprint for a future-proofed life. Through our successful model, agency owners focus on protecting their clients’ most important assets through consultation, curated choice, and confidence. While Brightway focuses on our agency owners through back office, marketing support, and constant learning and development. Additionally, Brightway builds, integrates, and launches best-in-class and proprietary technology to help our agency owners better connect with clients to deepen relationships and drive success.

Scope

As an Agency Recruitment Specialist, you will play a critical role in supporting and driving the growth of our organization through outbound prospecting engagement, direct B2B sales and organic lead development. You will be responsible for identifying and cultivating relationships with key organizational team stakeholders to understand their needs and deliver positive solutions and outcomes. This role requires a dynamic individual with a demonstrated skill set in working collaboratively with stakeholders externally/Internally to achieve mutually beneficial outcomes.

Job Responsibilities

• Initiate and execute outbound prospecting and communication strategies, with a focus on captive agents and IA agent producers/owners, as well as producers in targeted geographic areas.

• Identify and re-engage current dormant prospect opportunities, providing timely disposition of timing considerations, focusing on states where we have a stronger market alignment and a deep understanding of the market dynamics.

• Utilize technology to streamline sales processes. While experience with Salesforce, Salesloft, LinkedIn or Outreach is desired, a tech-savvy mindset is essential.

• Work in collaboration with Franchise Sales leadership and producers on Team aligned with

• Demonstrate the ability to convert prospects into “live” opportunities for franchise sales producers leading to sale of new contract as a BWI Agency owner.

• Demonstrate the ability that shows strong deliverables on assigned financial objectives with expected outcomes.

• Demonstrate the ability to learn and apply the BWI value proposition, organization and supporting shared services and teams that will have a direct impact to conversations with prospects that generates and leads to opportunities to secure new contracts.

• Demonstrate strong phone communication skills and a high level of comfort in making 50-75 outbound calls daily to industry professionals, engaging in both cold and warm outreach.

Skills, Licenses, Certifications

• Technologically adept and highly adaptable to evolving technologies, ensuring a professional and forward-thinking approach to sales strategies.

• Familiarity with LinkedIn, Salesforce, Salesloft, or Outreach is advantageous, underscoring a commitment to staying at the forefront of industry tools and platforms.

• Can demonstrate Brightway values of Smart, Accountable and Trustworthy.

Education and Experience

• Bachelor's degree (B.S./B.A.) required, showcasing a strong educational foundation.

• 1-4 years of proven experience in outbound, direct B2B sales, demonstrating a track record of successful lead and prospect outbound development and conversion of sales.

• Demonstrated ability to navigate complex sales cycles and deliver tailored, sophisticated solutions (BWI Model offerings) that align with the unique needs of prospects.

• Exceptional interpersonal and communication skills, with a demonstrated ability to collaborate effectively with key organizational teams and stakeholders.

Equal Employment Opportunity:
Brightway Insurance is committed to creating a diverse and inclusive workplace that values and respects the contributions of all individuals. We are an equal opportunity employer and do not discriminate based on race, color, national origin, sex, age, disability, religion, sexual orientation, gender identity, or any other characteristic protected by applicable law.

We believe that a diverse workforce is essential to our success and fosters innovation, creativity, and collaboration. We are dedicated to ensuring that our hiring, promotion, and training practices reflect this commitment. We encourage applications from individuals of all backgrounds and experiences and look forward to building a diverse team that reflects the communities we serve.